There are a lot of routines in health & science communication. Someone plays the role of the expert. Someone plays the patient. Things like joy, humor, and quirkiness are ignored. These routine processes are taken for granted as good ways to get across health info. "Rituals," points out how in these routines, everyone has a role to play.
Why "Health Equity"?
Everyone should have the chance to be healthy. Due to structural factors, that's not happening. But it's not so easy to fix that. Many people don't trust the medical system. Many people aren't represented in health research. Many researchers don't have strong relationships with the communities their work impacts. We believe new ways of talking about health & science can help.